Privacy policy

The finder and the calculator

Your answers, your shortlist, the square footage and the estimate stay in your browser’s local storage for 30 days after your last visit, so the results page, the calculator and the quote form can show them when you come back. “Start a new project” clears them, and so does clearing your browser data. Your project information itself, the answers, the shortlist and the estimate, is not sent to us until you submit a form. Three other things do leave your browser while you use the site, each described in its own section below: the measurement tag reports page views and steps (not your answers), the campaign tags from an advertisement stay in your browser until you make a request, and the weather in the header, only if you allow it, sends your position to the weather service.

How you found us

If you arrive from an advertisement or a link that carries campaign tags (such as utm_source or a Google click id), we keep those tags in your browser for the same 30 days and attach them to a quote request if you make one, so we know which advertising brings people who want quotes. The measurement tag also sees them in the page address, as it does on any site. We do not add your name or contact details to any link, and the tags are not shared with the professionals.

Measurement

We use Google Analytics 4 to count visits and the steps people take: starting and finishing the finder, using the calculator, starting and submitting a quote request. It sets cookies that tell one browser from another. We have turned off Google’s advertising features and ad personalization, so nothing is shared with Google Ads audiences, and we never send a name, email, phone number, address or your notes to analytics. If your browser sends the Global Privacy Control signal, analytics is not loaded at all. We use no other trackers.

The clock in the header

If you allow it, the header shows the weather for your location. Your approximate position is sent to Open-Meteo, the weather service, to fetch the forecast, and kept in your browser for that purpose; it is never sent to us.

A quote request

When you request quotes we collect your name, email, phone number, ZIP code, the rooms, size, existing floor, subfloor, installer preference, timing and notes you gave, the material and finder answers you carried in, the estimate you saw, the page you were on, the time, your browser, your internet address (to limit abuse of the form), the campaign tags above if any, and the exact consent text you agreed to. We collect it for one purpose: so flooring professionals can quote the project you described. The request is stored in our database, and a notification with the same details is emailed to us.

How a request is shared

We pass a request to participating flooring professionals who serve your area and, if we use one, to a partner network that routes requests to such professionals, so they can contact you about that project. Each professional who receives it handles it under their own privacy practices. We keep a copy to answer questions about the request and to honor the rights below. We do not sell requests to anyone else, and we do not use them for other marketing.

How we make money

Flooring Appointment is an independent flooring advisory and lead-generation platform. Participating flooring providers may pay us for qualified referrals, or for sales that result from them. Compensation of that kind is how the site is paid for, and it is why a request is shared at all. It does not reach the recommendations: the Floor Finder scores every material from its published ratings and your answers, the scoring has no input for who pays us or how much, and no provider or brand pays to be recommended or to rank higher. The same scoring runs whether or not you ever request a quote. A request from someone who has asked us not to contact them is held for a person to review and is not passed on automatically.

A professional’s application

When a flooring professional applies we collect the company, contact, email, phone, ZIP, service radius, services, credentials and notes given, to evaluate and run the leads program. It is not shared with homeowners until a lead is matched.

How long we keep things

An ordinary quote request is kept for 24 months after it was submitted. Each request carries its own removal date, set by our server when it arrives, and a scheduled process deletes requests after that date. The deletion runs in the background and may take a day or so after the date; it is not instant. A request involved in a dispute or a legal matter may be kept longer while that matter is open.

The emailed notification is a copy of the request. Its personal details are removed about a week after it is delivered, and the message itself is deleted within about 30 days; a short delivery record (whether it was sent, and when) stays for troubleshooting. The copy in our own mailbox is deleted when we honor a deletion request.

A record of your consent is kept apart from the request, on a different and longer schedule, because it serves a different purpose: the exact wording you agreed to, its version, the time, the email and phone number the consent covers, the page it was given on, and your internet address and browser at the time. We keep it so that we, or a professional you were introduced to, can show that consent to be contacted existed if that is ever questioned, and for no other purpose. It is not sent to anyone, and it is never used to contact you. It is not removed when the request is removed, and it is not deleted on an automatic schedule today: we expect to keep it for up to five years where the law gives a reason to, the period some contact laws allow a claim to be brought, and that period is under review. When the review concludes we will set the schedule to what it finds, and shorten it if a shorter one is enough.

A privacy request and what we did about it are logged for 24 months. If you ask us not to contact you, we keep a scrambled version of your email address or phone number (not the address or number itself) on a do-not-contact list for as long as that request must be honored.

The record used to limit abuse of the form holds only a scrambled version of an internet address and is set to expire within about a day. A backup copy of the database, taken so that records can be recovered if something goes wrong, may hold a request for up to 30 days after the request itself was removed; backup copies are deleted on that schedule. None of the periods above is a legal requirement we are stating on your behalf; they are our practice, chosen to keep what the service needs and no more.

Your rights

Ask what we hold about you, ask us to delete it, or ask us to stop sharing it: privacy@flooringappointment.com. We will confirm that the request came from you (a reply from the email address or phone number you used on the site is enough) and tell you what was done. We aim to act within 30 days; where the law allows more time or a request needs it, we will tell you when to expect our answer. Deleting a request removes it and the emailed copies; the consent record described above is kept in its limited form, and your contact details go on the do-not-contact list so old records are never used to reach you. California residents have these rights under the CCPA and we honor them for everyone. To stop calls or texts from a professional who already has your request, tell the professional; each keeps its own list.

Services that process information for us

Google Firebase (hosting, the database and the email queue, in the United States), Google Analytics 4 (measurement, as described above), Gmail (the mailbox the notifications are delivered to), Open-Meteo (the weather in the header, if you allow your location). Each processes it under its own terms; we have turned off the Google Analytics settings that would share measurement data with Google’s advertising products.

Who we are

Flooring Appointment, which shares an owner with FlooringFAQ.com. The two sites do not share your request data; FlooringFAQ takes no requests.